In what I think is one of the funniest viral campaigns I've seen in a long time, the Citation Shares private jet company is using Michael Phelps in a series of viral ads that made me giggle:
Here's one in which he beans a guy in the face with either a swim cap or a Speedo (having issues embedding so here's the link):
http://www.youtube.com/watch?v=magN2AY3ev4
Hilarious!
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